First, there was wool and our fascination with its thermoactive properties. Then the need to become independent from the weather's vagaries and combine thermal comfort with great looks. As a result, we created the brand LOVE ON THE SNOW and the range of merino wool undies that will warm you on cooler days and evenings, making you feel attractive - all in one!

Over time, we added summer collections made of micromodal, which are breathable and super gentle on the skin - an ideal first layer for hot weather.

 Since 2018, we have been combining natural thermoactive fabrics with sensual lace and a tasteful design. We've been doing it in a way that is as least invasive to the environment as possible, e.g., choosing exclusively natural or plant-based fibers, mulesing-free merino wool, and packaging made of recycled cardboard.

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